Using MailChimp at Williams

Mailchimp LogoSeveral departments at Williams College use the service MailChimp to send newsletters and announcements out to both on-campus and off-campus subscribers. MailChimp is not a mailing list, it’s an e-mail marketing tool best used for ‘one to many’ formal announcements and newsletters. Its advantage over a Google e-mail list or a listserv is it provides a number of easy-to-customize e-mail templates, tracking information as to who has opened your e-mail, as well as a friendly web subscribe feature. This tool is offered for free for any campaign with less than 2000 subscribers; after that there will be a cost.

If you are interested in using this tool for your Williams College department there are a few steps you’ll need to take in order to ensure your mailing list is recognized by our mail servers as officially coming from an approved e-mail source. If you don’t follow these steps some recipients may flag your message as spam and the e-mails will appear as coming from, not

  1. Once you have created an account at MailChimp and are logged in, there will be a “Dashboard’ menu on the left side of your screen. One of the options there is ‘Website’, click on that.
  2. That will spill open the submenu under ‘Website’ and one of the options there is ‘domains’, click on that.
    Mailchimp Dashboard Menu
  3. This will pull up a number of options but if you scroll down a little bit you’ll see one that looks like this;Mailchimp Email Domains Screenshot
  4. Click on the ‘START AUTHENTICATION’ button here and give it a few seconds, it should come back looking like this;
    Mailchimp Email Domains Options - Not verified
  5. If it looks like the above, you’re all set. Your mailchimp account can now send out mail using the domain
  6. If you have any questions or problems, contact Client Services at [email protected]

To learn more about MailChimp you can access an online class on “Mailchimp Fundamentals‘ at LinkedIn Learning