Instead of adding recipients to your message directly, you can load recipients from a spreadsheet where each row contains information for a different recipient. You can use any column from your spreadsheet as a merge tag in Gmail, so you can personalize messages with more information.
First prepare your Google Sheet. Note that each column of your spreadsheet must have a header. Contact information must be in the first tab of your spreadsheet and can only contain text. The header of the email address column should be "Email" without the quotes. If you will be addressing each email individually with a first name have the header of first names be "First". Other columns can have unique headers. Once the Sheet is ready:
- On your computer, open Gmail.
- At the top left, click Compose.
- You can also open an existing draft.
- Go to the "To:" line.
- Click Use mail merge.
- Turn on Mail merge.
- Click Add from a spreadsheet.
- Select a spreadsheet, then click Link.
- Use the dropdown menus to select the columns from the spreadsheet to determine each recipient's address (e.g. Lisa Rodriguez <[email protected]>). On this initial screen confirm the following contact information from your spreadsheet:
- Email
- First name
- Last name (optional)
- Click Finish.
- Your spreadsheet is added to the “To:” line in the message.
- In your email message enter the symbol @ where you would like a column's information to go e.g. @First
- Enter other merge fields by typing @ and selecting the appropriate column header from the menu that pops up.
- (Optional) To select a merge tag, press Enter.
- Click Send when done.