Tech Use for Class of 2012

Class of 2012 Through Time

This summary highlights the ways that the technology use of students in the class of 2012 has changed during their time at Williams.

As we conduct the survey each time the set of questions we ask evolves, depending on what we need to know for upcoming projects (e.g. when we ran the first survey we had a major phone project impending and needed to know how many students had/used their land-lines), depending on answers from previous surveys (e.g. since mobile phones reached 100% penetration in 2009 we’ve changed that area of questioning to be more about what kind of phone people have and how they use it), and depending on new technology (e.g. in 2012 we started asking about tablets). As a result, the items covered on this page don’t necessarily match exactly with the questions on any given survey, and sometimes data for a given survey are derived rather than being explicitly asked. With all that in mind, here’s what we know about evolving technology use of the class of 2012:


Phones

as FY as So as Jr as Sr
Has a land line phone 12% 4% 0%
Has a cell phone 100% 100% 100%
Has a smart phone 29% 27% 67%

How the cell phone is used

The question allows a respondant to choose multiple answers, so the percentages often won’t add to 100% (and if they do, it’s just a coincidence). The percentages are the porportion of the respondants of that class that answered that question.

The answers here are also greatly influenced by the capabilities of the phone that the respondant has. Since we ask about using it for phone calls every person that has a phone at all can answer yes to that. The items that require more advanced phone features (e.g. email) will be capped at roughly the percent of people that have smart phones (see the previous item). It’s also worth noting that the definition of a ‘basic phone’ changes over time – what was a smart phone feature in 2009 might in 2012 be considered a part of a basic/simple phone.

Since we’re interested in function more than how it’s implemented, the Text Messaging item combines SMS and any other text-based chat tool (e.g. AIM, gChat, etc.). It’s interesting to compare the Text messaging result here with the the IM/chat result of the internet use question below.

as FY as So as Jr as Sr
Text messaging 100% 96% 100%
Email 22% 20% 62%
Taking pictures 71% 64% 81%
Sharing/sending pictures 45% 51% 19%
Looking at pictures 39% 36% 46%
Watching video 16% 11% 31%
Recording video 16% 15% 46%
Listening to music 20% 20% 46%
Web browsing 20% 24% 69%
Calendar/scheduling 49% 40% 50%
GPS 10% 9% 58%
Blogging 2% 2% 4%
Games 33% 22% 35%

Internet

The question allows a respondant to choose multiple answers, so the percentages often won’t add to 100% (and if they do, it’s just a coincidence). The percentages are the porportion of the respondants of that class that answered that question. The kinds of activities we asked about also changed a bit from year to year – e.g. we asked about managing projects on the 2009 and 2010 survey but not the 2012 survey – so there are some gaps in the data. Items for which we only have one data point (or otherwise can’t make a connection between survey instances) have been skipped.

as FY as So as Jr as Sr
Social networking 71% 64% 96%
Professional networking 6% 52%
IM/chat 76% 61% 19%
Microblogging 16% 21% 24%
Blogging 12% 13% 28%
Reference/research 73% 88% 92%
News 78% 80% 96%
Watch videos 84% 88% 88%
Publish videos 8% 5% 27%
Publish images 20% 23% 54%
Games 39% 26% 24%
Forums/Lists 27% 61% 72%
Share knowledge 8% 4% 44%
Manage projects 6% 4%
Document sharing/transfer 10% 16% 64%

Kinds of Computers

Totals may be > 100% since students may have more than one computing device.

FY So Jr Sr
NO COMPUTER 0% 0% 0%
Windows desktop 6% 2% 11%
Windows laptop 45% 43% 41%
Mac desktop 0% 0% 0%
Mac laptop 51% 54% 59%
Linux desktop 0% 0% 4%
Linux laptop 0% 2% 0%
Total desktop 6% 2% 15%
Total laptop 96% 98% 100%
Total Windows 51% 45% 52%
Total Mac 51% 54% 59%
Total Linux 0% 2% 4%

Email Check Frequency

as FY as So as Jr as Sr
Many time a day 79% 80% 89%
About once a day 21% 20% 11%

Social Networking Sites

We only started asking about specific social networking sites starting in 2010 (and Google+ did not exist at that time).

An interesting point revealed by this question is that many students (if not most) use more than one social networking site.

as FY as So as Jr as Sr
Facebook 43% 100%
Google+ 37%
Myspace 22% 0%
Friendster 9% 0%
Live Journal 31% 0%
other 6% 4%